Commercial Director & Filmmaker in Stockholm

I have worked on commercials and campaigns for many years as a director, filmmaker and producer.

Sometimes I join a production where the concept and team are already in place. In other projects, I become involved from the brief and help develop the idea, script and visual approach.

I can join an existing team for directing or filming, or take greater responsibility for concept development, production and post-production.

Contact me

See Commercial Work:

The idea has to work in front of a camera

Some ideas look great in a presentation but become surprisingly flat when they are filmed. I like getting involved early enough to ask: What are we actually going to see? Who carries the scene? Where does the humour or emotion come from – and what genuinely deserves the budget?

A simple idea executed properly is often stronger than a complicated idea the budget cannot fully support.

Directing people

A lot of the commercial work I enjoy involves people – professional actors and presenters as well as people with little experience in front of a camera.

I particularly like humour that grows naturally from the situation. A look, a pause or a completely serious reaction can often do more than another line of dialogue.

The same applies to more serious work. I prefer performances that feel believable rather than people appearing to “act like they are in a commercial”.

Selected commercials

TERRA DELYSSA

An international commercial combining people, food and sensory product imagery to create Mediterranean warmth and a premium brand expression. My work included concept, script, directing, cinematography and post-production through Storyboard Film.

RIX FM

A humorous commercial with Laila Bagge, Roger Nordin and Markoolio, filmed in Rhodes and built around personality, timing and a situation that quickly escalates.

ORANGE JUICE

A commercial for the Swedish market built around a simple breakfast moment, using light, people and close product imagery to create a premium expression within an established international brand identity.

From the Idea to the Right Production

The scale of the production should follow the idea. Some commercials work best with a compact crew, while others require casting, actors, production design, extensive lighting or a larger team.

I can work with concepts, scripts, storyboards, directing, cinematography and post-production, or join only where my role is needed. For complete productions, I build the team around the assignment.

Frequently Asked Questions

Yes. I work with agencies, production companies and in-house teams where the producer, concept or other crew are already in place.

Yes. I like being involved early because many of the decisions that affect both the film and the budget are made before the shoot.

Yes. When required, I can build the team and take the project from concept and script through filming, post-production and delivery.

Yes. The production should fit the idea and budget. A compact crew can be an advantage on some projects, while other concepts require considerably more resources.

Planning a Commercial?

Send me the brief, script or a few lines about what you want to achieve. I can quickly suggest where I can contribute and what kind of production setup the project requires.

Contact me today

MORE COMMERCIALS