Interviews & Information Videos
A lot of my corporate work starts with an interview.
It might be a CEO explaining a change, a researcher talking about something complicated, a customer describing an experience or an expert who knows the subject inside out but is not used to being on camera.
My job is to make the filming feel straightforward, get useful and natural answers, and come away with the material we actually need to make a good film.
Selected Interview & Information Films:
Making an interview feel natural
Most people are not professional presenters, and I do not expect them to be.
I would much rather have a real conversation and help someone explain something in their own words than make them memorise lines and repeat them until they sound rehearsed.
Before the interview, I normally spend some time understanding the subject and what we need the audience to take away from the film. That makes it much easier to ask the right follow-up questions and recognise when we have got the answer we need.
Making complicated subjects understandable
Some of the most interesting projects I work on are also the hardest to explain.
I have filmed researchers, specialists and organisations dealing with subjects where accuracy really matters. The challenge is often not finding more information, but deciding what the audience actually needs to know.
I like working with the client to simplify the structure without making the subject simplistic.
Sometimes the best solution is an interview. Sometimes it needs supporting footage, graphics, demonstrations or several people with different perspectives.
The film should decide that, not a standard format.
The images around the interview matter too
A good interview is only part of the film.
I also think about the environments, people, details and situations that can show what the person is talking about rather than asking them to explain everything in words.
Because I also direct and edit, I tend to think about the finished film while we are shooting. That helps us avoid coming back from an interview with plenty of nice footage but missing the images that actually make the story work.
Selected Explainer & Information Video Cases
INFORMATION VIDEO – KAROLINSKA INSTITUTET
How do you make complex research understandable to an international audience without simplifying away its credibility?
For Karolinska Institutet, we produced an English-language film about long-term collaboration between academia and industry and how research can be translated into practical benefits for patients and society.
The challenge was to communicate a complex subject to a professional and critical international audience. We therefore developed a narrative around researchers and contributors with complementary perspectives, using interview questions that moved from concrete facts and outcomes towards more personal reflections.
The aim was to establish credibility first while still creating a film that felt human and engaging. Interviews in real research and clinical environments were combined with visual storytelling, music and a clear narrative structure to make an advanced subject accessible without making it simplistic.
INFORMATION VIDEO – ÖSTERÅKER MUNICIPALITY
How do you communicate the value of a public service without making the film feel like institutional communication?
For Österåker Municipality, we created a film about its youth services and the people who make them work.
The objective was to show what participation, learning and safety actually mean in everyday life – through the experiences of the young people themselves as well as the perspectives of the adults working with them.
We built the film around authentic interviews and real situations within the organisation. The contributors spoke in their own words, while interviews were combined with footage of activities, meetings and interactions between young people and adults.
In the edit, voices, observational footage and music were shaped into a story that both explains the organisation and communicates the sense of trust, community and pride surrounding it.
The project was produced as both a longer film and a shorter version for social media.
INFORMATION VIDEO – KAROLINSKA INSTITUTET
How do you attract the right audience to advanced education without making the film feel like traditional recruitment advertising?
When Karolinska Institutet launched a new master’s programme in biomedical laboratory science, the film needed both to explain the programme and encourage already qualified biomedical scientists to consider further education.
We selected three contributors with complementary perspectives and built the story through interviews rather than scripted statements. Carefully developed questions allowed each person to speak naturally in their own words, while the answers were shaped into a coherent story during editing.
The interviews were combined with carefully lit footage from Karolinska Institutet’s laboratories and working environments, together with music and sound, to create both understanding and emotional engagement.
The production was delivered as both a longer version and shorter formats adapted for different digital channels.
A small shoot or a larger production
For many interviews I can handle camera, lighting and audio myself. This works particularly well when we want to keep the shoot calm, flexible and unobtrusive.
For projects involving several contributors, locations or more complex production requirements, I bring in the crew and equipment the job needs.
I can be hired just for the filming, or help with interview development, directing, editing and final delivery.
Filming interviews in Stockholm and Sweden
I am based in Stockholm and regularly film interviews on location at companies, offices, laboratories and other working environments.
For international companies coming to Sweden, I can provide my own professional camera, lighting and audio equipment and arrange additional local crew if needed.
If you send me a short description of who you need to interview and what the film is for, I can usually suggest a sensible setup quite quickly.